Campaigns Division

Organization or Corporate Reputation: “Who Made Your Eggs Today?” – Egg Farmers of Ontario

• (Merit) “Unwanted Horse Veterinary Relief Campaign” – Intervet/Schering-Plough Animal Health; Osborn & Barr


PR Campaigns – Public Affairs: “Healthy People. Healthy Animals. Healthy Planet.” – Animal Health Institute; FD

• (Merit) “Arysta LifeScience EPA Backstop and California Grassroots Campaign” – Arysta LifeScience; Peritus

Crisis Communications: “Preparing the Dairy Industry for the Unthinkable” – Dairy Management Inc; Weber Shandwick

Marketing and Communications for Ag Audiences
• (Merit) “Milk Fat Depression PR Campaign” – Arm & Hammer Animal Nutrition; Charleston | Orwig

• (Merit) “Peer to Peer: LibertyLink Soybeans Year One” – Bayer CropScience; Rhea + Kaiser

Marketing and Communications for Non-Ag Audiences: “Who Made Your Eggs Today” – Egg Farmers of Ontario

• (Merit) “Telling Your Story” – Dairy Management Inc; Board & Producer Communications

Agricultural Image: “Empowering Dairy Producers to Protect Their Image” – Dairy Management Inc; Weber Shandwick

• (Merit) “America's Farmers Farm Mom of the Year” – Monsanto; Osborn & Barr

PR Campaign – Internal
• (Merit) “Giving Garden” – CHS

Open Category: “CHS Scholars Program” – CHS


Tactics Division

Media Relations: Print Media Relation – Ag Audiences: “A Game-Changer: Deregulating the Agrisure Viptera Trait Stack” – Syngenta Seeds; Weber Shandwick

• (Merit) “Cattle Feeders Hall of Fame News Release” – Cattle Feeders Hall of Fame; Osborn & Barr

Media Relations: Radio – Ag Audiences: “A Game-Changer: Deregulating the Agrisure Viptera Trait Stack” – Syngenta Seeds; Weber Shandwick

• (Merit) “Monsanto Agronomist Insect Awareness and Harvest Interview” – Monsanto; Osborn & Barr

Media Relations: Media Events and News Conferences: “From the Desk to the Field” – Bayer CropScience; Rhea + Kaiser
• (Merit) “Estate Tax News Conference” – National Cattlemen’s Beef Association

Video Programs: “USGC 50th Annual Meeting ‘Teaser’ Video” – U.S. Grains Council; David & Associates

• (Merit) “Modern Agriculture” – CropLife America

• (Merit) “Bringing Excitement to the Agrisure Viptera Trait Stack Launch” – Syngenta Seeds; Weber Shandwick

Print Publications: Magazines: “C Magazine” – CHS

Print Publications: Single Issue Publications: “CFC Corn Fact Book” – Corn Farmers Coalition; David & Associates

Print Publications: Newsletters: “The Peak Report newsletter” – Arm & Hammer Animal Nutrition; Charleston | Orwig

Collateral/Literature: “Pfizer Animal Health – Reproductive Products Detailer” – Pfizer Animal Health; Bader Rutter & Associates

Research and Evaluation: “Consumer Perceptions, Motivations and Behavior Toward Beef” – Intervet/Schering-Plough Animal Health; Just Ask A Woman

Speeches: “Scott Bennett Speech” – National Cattlemen’s Beef Association

Feature Writing: “Footrot Can Cripple Herd Performance” – Novartis Animal Health; Charleston | Orwig

Digital and Social Media – Podcasts: “FoodieCast Thanksgiving Special” – American Farm Bureau Federation

• (Merit) “Stoneville Podcasts” – Bayer CropScience; Rhea + Kaiser

Digital and Social Media – Blogs/Electronic Newsletters: “CornCommentary.com” – National Corn Growers Association; ZimmComm Media

• (Merit) “www.TheDirtOnSeeds.com” – Syngenta Seeds; Weber Shandwick

• (Merit) “BeltwayBeef Blog” – National Cattlemen’s Beef Association

Digital and Social Media – Websites: “Pfizer Animal – Milk Quality Focus” – Pfizer Animal Health; Bader Rutter & Associates

Digital and Social Media – Other Innovative Use of Social Media: “Yield Signs e-Newsletter” – SFP; Osborn & Barr

• (Merit) “Biodiversity World Tour” – CropLife International; Plant Biotechnology CropLife International

• (Merit) “Worm Control News Email Newsletter” – Horsemen’s Laboratory; Kemp Equine

Special Events: “Cattle Feeders Business Summit” – Intervet/Schering-Plough Animal Health; Osborn & Barr

• (Merit) “Not Your Dad's Field Day: Agrisure Viptera Experience” – Syngenta Seeds; Weber Shandwick

Annual Reports – Non-Financial: “Illinois Farmland Values and Lease Trends” – ISPFMRA; Countryside Marketing, Inc.

Annual Financial Reports

• (Merit) “CHS Annual Report” – CHS

Unique Tactics and Executions – Open Category: “Equine Health Series – Live on RFD-TV” – Intervet/Schering-Plough Animal Health; Osborn & Barr