2015 Golden ARC Awards Contest
Golden ARC Awards Contest Increases in Value
Just as gold has gained value through the years, the Golden ARC Awards Contest continues to improve and increase in worth. This year, the 2015 Contest will incorporate many new categories to best meet the ever-evolving work conducted by professionals in agricultural public relations. And, to better meet the demanding schedules of busy PR experts, the Contest will now offer the conveniences of an online submission process.
Contest categories were adapted after a committee of ARC members evaluated the 2014 divisions as compared to the current body of work created across the nation by PR professionals. The members recommended the addition of several categories, with special focus on digital submissions. The new category listing, including additional opportunities in both the Campaigns and the Tactics Divisions, will be announced on January 1, 2015 on the Contest Facebook page. If you have not already “liked” the page on Facebook, be sure to do so to be among the first ARC members to see the new categories. https://www.facebook.com/goldenarcawards
The online entry procedure also marks a big change for this year’s Contest. ARC members and non-members submitting entries of materials conducted in full or partially during 2014 will complete their entry form online before the final submission deadline of Friday, March 6, 2015. Entrants will then have the option of either printing (or saving to a disk) and mailing in their submission in physical form, or completing the entry form online and uploading the digital file(s) of their entry. In either case, the entry form will be found and completed online, and the payment will be made through Paypal or a mailed check.
The Golden ARC Awards contest honors the stellar work created by professionals in the agricultural industry. Reinstituted in 2010, the format and requirements for the Golden ARC Awards are similar to other leading PR awards programs, based on best practices for public relations and public affairs campaigns and tactics.
Categories fall into two divisions – Campaigns and Tactics. A student category is also available, with free entry to student ARC members. Categories reflect the broad scope of public relations and public affairs activities today, including campaigns and a range of tactics, from traditional media releases to social media. The Golden ARC de Excellence award for the best all-around entry in the campaigns division will also be awarded. The winners will receive their honors at the ARC annual meeting, June 23-25, 2015 in Denver, CO.
Re-Purpose Your Entries
Much of the preparation you may be doing regarding your excellent strategic campaign and tactical work during 2014 for other contests will likely be easily transferable to an entry for the Golden ARC Awards Contest. Thus, keep your files handy and do the work once instead of twice!
Additional information can be obtained by calling Amy Keith McDonald or Adelita Tyson, the Golden ARC Awards Co-Contest Managers, at 254-445-4333.
Golden ARC Awards Contest