Golden ARC Awards
The 2012 Golden ARC Awards Contest winners were awarded March 23, 2012 at the closing banquet of the ARC annual meeting in Charleston, SC.
Congratulations to Weber Shandwick and Minnesota Pork for winning the first Golden ARC de Excellence Award. Their entry, "Oink Outings: A Passion for Pork from Farm to Fork" also won its category in the campaigns division of the 2012 competition. Emily Negrin of Weber Shandwick accepted the Golden ARC de Excellence from ARC President Mace Thornton, American Farm Bureau Federation, and Amy Keith McDonald, McDonald Marketing Communications and Golden ARC Awards contest manager.
Agency Osborn & Barr led the prize winners with five Golden ARC Awards and eight Merit awards for clients Merck Animal Health, Monsanto, Cattle Feeders Hall of Fame, SFP and Livestock Improvement Corporation (LIC). Learn more about the contest winners here.
Since its inception in 1990, the Golden ARC Award has come to represent the pinnacle of success in agricultural public relations. Now in its third year since re-introduction, the Golden ARC prestige will definitely impress clients, employers and colleagues.
The Golden ARC Awards Program consists of two divisions, the "Campaigns Division" and the "Tactics Division." Within each division, individual categories exist. Check out the rest of the site for more information to learn how you can win in 2013, and be looking for entry deadline dates in December 2012 or January 2013.